Privacy Policy

Last updated: April 2026

The Bridge Addiction Center ("The Bridge," "we," "us," or "our") operates the website thebridgeaddictioncenter.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect information that visitors and callers provide when using the Site or contacting us.

The Bridge is a referral and placement resource — not a licensed healthcare provider, treatment facility, or detox center. Please review this policy carefully. By using the Site, you agree to the practices described here.

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily submit to us, which may include:

Name, phone number, and email address (when you complete a contact or verification request form)
Insurance information (insurer name, policy type) when you request a benefits verification
General information about the nature of your inquiry (e.g., substance type, urgency)

You are never required to provide sensitive health information to use the Site. Insurance verification details are collected solely to assist in determining coverage eligibility for inpatient treatment programs.

Information Collected Automatically

When you visit the Site, we and our third-party analytics providers may collect:

IP address and approximate geographic location (city/state level)
Browser type, device type, and operating system
Pages visited, time spent on pages, and referring URL
Search terms that led to the Site (where provided by search engines)

This data is collected using cookies and similar tracking technologies (see Section 4 below).

Call Recordings and Transcripts

Calls to (347) 774-4506 may be recorded for quality assurance and training purposes. You will be notified at the start of any call that is being recorded.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and requests for placement assistance
Verify insurance benefits on your behalf with your insurer
Connect you with licensed inpatient treatment programs that match your needs and coverage
Improve the content, functionality, and user experience of the Site
Comply with applicable laws and regulations
Communicate follow-up information relevant to your inquiry, if you have opted in

We do not sell your personal information to third parties for their own marketing purposes. We do not share your information with treatment programs until you have explicitly agreed to a referral.

3. How We Share Your Information

We may share your information in the following limited circumstances:

With treatment programs (with your consent): If you agree to a placement referral, we share the relevant information needed for program admission with the specific facility. You will always be informed before this happens.
With service providers: We use third-party vendors (e.g., analytics, CRM, telephony) that process data on our behalf under data processing agreements. These vendors are prohibited from using your data for their own purposes.
As required by law: We may disclose information if required by court order, subpoena, or other legal process, or to protect the safety of any person in an emergency.

4. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to:

Maintain site functionality and remember preferences
Analyze site traffic and user behavior via Google Analytics (GA4)
Measure the performance of advertising campaigns (where applicable)

You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is placed. Disabling cookies may affect certain site functionality.

We use Google Analytics with IP anonymization enabled. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

5. HIPAA Notice

The Bridge Addiction Center is a referral and placement resource — not a covered entity or business associate under the Health Insurance Portability and Accountability Act (HIPAA) as those terms are defined in 45 CFR Part 160. However, we treat all health-related information you share with us with the same care and confidentiality that we would apply to protected health information, and we do not disclose such information except as described in this policy or with your explicit consent.

Once a referral is made to a licensed treatment facility, that facility — as a HIPAA-covered entity — becomes responsible for protecting your health information under applicable federal and state law.

6. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls on internal systems, and vendor data processing agreements.

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to using industry-standard protections.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purpose for which it was collected or as required by applicable law. Inquiry records are typically retained for up to 24 months unless you request earlier deletion or a longer retention period is legally required.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information, subject to legal retention obligations
Opt out of marketing communications at any time by contacting us directly

New York residents have rights under New York State law regarding the privacy of their personal information. California residents may have additional rights under the California Consumer Privacy Act (CCPA).

To exercise any of these rights, contact us using the information in Section 11 below.

9. Children's Privacy

The Site is intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we learn that we have collected information from a minor, we will delete it promptly. If you believe a minor has submitted information to us, please contact us immediately.

10. Third-Party Links

The Site may contain links to external websites, including government agencies, crisis resources, and treatment directories. These sites are not operated by The Bridge and have their own privacy policies. We are not responsible for the privacy practices or content of third-party sites.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will note the effective date of any revision at the top of this page. Your continued use of the Site after a revision constitutes acceptance of the updated policy.

12. Contact Us

For questions, requests, or concerns about this Privacy Policy, contact us at:

The Bridge Addiction Center
1220 Broadway
New York, New York 10001
Phone: (347) 774-4506